{"id":448,"date":"2026-02-17T09:55:09","date_gmt":"2026-02-17T09:55:09","guid":{"rendered":"https:\/\/www.sophie-straussberger.at\/?p=448"},"modified":"2026-02-18T13:56:43","modified_gmt":"2026-02-18T13:56:43","slug":"banderole-fuer-naturkosmetikseife","status":"publish","type":"post","link":"https:\/\/www.sophie-straussberger.at\/?p=448","title":{"rendered":"Guida Mondi: Verpackungsdesign f\u00fcr Haarseifen"},"content":{"rendered":"\n<div class=\"gb-element-453fc238\">\n<div>\n<div class=\"gb-element-43ed6206\">\n<div>\n<h2 class=\"gb-text\">Guida Mondi: Verpackungsdesign f\u00fcr Haarseifen<\/h2>\n\n\n\n<p class=\"gb-text\"><strong>Kontext:<\/strong> Designserie f\u00fcr Naturkosmetik<br>Dieses Projekt begann ganz klassisch: Wir haben uns intensiv mit dem Zeichnen von K\u00f6pfen und den richtigen Proportionen besch\u00e4ftigt. Mein Ziel war es, diese handgezeichneten Studien in ein modernes, klares Markenzeichen zu verwandeln.<br><br><strong>Vom Portr\u00e4t zum Logo<\/strong> In Illustrator habe ich meine Zeichnungen Schritt f\u00fcr Schritt vereinfacht, bis ein markantes Logo entstand. Die feinen Linien des Kopfes stehen jetzt f\u00fcr die nat\u00fcrliche und sanfte Pflege der Marke \u201eGuida Mondi\u201c. Mir war wichtig, dass das Logo trotz der Reduzierung seinen k\u00fcnstlerischen Charakter beh\u00e4lt.<br><br><strong>Eine Serie mit Wiedererkennungswert<\/strong> Die Aufgabe war es, eine ganze Verpackungsserie f\u00fcr verschiedene Haarseifen zu gestalten. Ich habe mich f\u00fcr drei Sorten entschieden:<br><strong>Lavendeltraum<\/strong> (beruhigend)<br><strong>Essenza Profonda<\/strong> (tiefenreinigend)<br><strong>Luce di Bosco<\/strong> (nat\u00fcrliche Reinigung)<br><br>Damit die Kunden im Regal sofort sehen, dass die Produkte zusammengeh\u00f6ren, habe ich das Logo immer gleich gelassen. Den Unterschied zwischen den Sorten habe ich \u00fcber das Farbschema verdeutlicht \u2013 so hat jede Seife ihren eigenen Charakter, aber die Marke bleibt als Einheit erkennbar.<br><br><strong>Details im Design<\/strong> Neben dem Logo habe ich auch die passenden Slogans und Produktbeschreibungen entwickelt, die den Fokus auf die nat\u00fcrlichen Inhaltsstoffe und die plastikfreie Verpackung legen. Es war spannend zu sehen, wie aus einer einfachen Proportionsstudie ein komplettes Markenkonzept wurde.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\" style=\"margin-right:var(--wp--preset--spacing--80);margin-left:var(--wp--preset--spacing--80)\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1810\" height=\"2560\" src=\"https:\/\/www.sophie-straussberger.at\/wp-content\/uploads\/2026\/02\/Styleguide-1-scaled.png\" alt=\"\" class=\"wp-image-449\" style=\"aspect-ratio:0.7070367559362464;object-fit:contain\" srcset=\"https:\/\/www.sophie-straussberger.at\/wp-content\/uploads\/2026\/02\/Styleguide-1-scaled.png 1810w, https:\/\/www.sophie-straussberger.at\/wp-content\/uploads\/2026\/02\/Styleguide-1-212x300.png 212w, https:\/\/www.sophie-straussberger.at\/wp-content\/uploads\/2026\/02\/Styleguide-1-724x1024.png 724w, https:\/\/www.sophie-straussberger.at\/wp-content\/uploads\/2026\/02\/Styleguide-1-768x1086.png 768w, https:\/\/www.sophie-straussberger.at\/wp-content\/uploads\/2026\/02\/Styleguide-1-1086x1536.png 1086w, https:\/\/www.sophie-straussberger.at\/wp-content\/uploads\/2026\/02\/Styleguide-1-1448x2048.png 1448w\" sizes=\"(max-width: 1810px) 100vw, 1810px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-cf3c5f32\">\n<div>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.sophie-straussberger.at\/wp-content\/uploads\/2026\/02\/Seife-mit-Regal-1-1024x768.png\" alt=\"\" class=\"wp-image-452\" srcset=\"https:\/\/www.sophie-straussberger.at\/wp-content\/uploads\/2026\/02\/Seife-mit-Regal-1-1024x768.png 1024w, https:\/\/www.sophie-straussberger.at\/wp-content\/uploads\/2026\/02\/Seife-mit-Regal-1-300x225.png 300w, https:\/\/www.sophie-straussberger.at\/wp-content\/uploads\/2026\/02\/Seife-mit-Regal-1-768x576.png 768w, https:\/\/www.sophie-straussberger.at\/wp-content\/uploads\/2026\/02\/Seife-mit-Regal-1.png 1152w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.sophie-straussberger.at\/wp-content\/uploads\/2026\/02\/Seife-neutraler-Hintergrund-1-1024x768.png\" alt=\"\" class=\"wp-image-453\" srcset=\"https:\/\/www.sophie-straussberger.at\/wp-content\/uploads\/2026\/02\/Seife-neutraler-Hintergrund-1-1024x768.png 1024w, https:\/\/www.sophie-straussberger.at\/wp-content\/uploads\/2026\/02\/Seife-neutraler-Hintergrund-1-300x225.png 300w, https:\/\/www.sophie-straussberger.at\/wp-content\/uploads\/2026\/02\/Seife-neutraler-Hintergrund-1-768x576.png 768w, https:\/\/www.sophie-straussberger.at\/wp-content\/uploads\/2026\/02\/Seife-neutraler-Hintergrund-1.png 1365w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guida Mondi: Verpackungsdesign f\u00fcr Haarseifen Kontext: Designserie f\u00fcr NaturkosmetikDieses Projekt begann ganz klassisch: Wir haben uns intensiv mit dem Zeichnen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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