{"id":364,"date":"2026-02-12T09:31:58","date_gmt":"2026-02-12T09:31:58","guid":{"rendered":"https:\/\/www.sophie-straussberger.at\/?p=364"},"modified":"2026-02-18T16:55:06","modified_gmt":"2026-02-18T16:55:06","slug":"direct-mailing-von-einem-catering-fuer-unternehmen-2","status":"publish","type":"post","link":"https:\/\/www.sophie-straussberger.at\/?p=364","title":{"rendered":"Omas Geheimrezepte \u2013 Emotionales B2B-Catering"},"content":{"rendered":"\n
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Omas Geheimrezepte \u2013 Emotionales B2B-Catering<\/h2>\n\n\n\n

Direct Mailing & Konzeption f\u00fcr Business-Catering<\/strong>
In einer Branche, in der Professionalit\u00e4t oft mit Sterilit\u00e4t verwechselt wird, setzt dieses Direct Mailing auf ein radikal anderes Gef\u00fchl: Geborgenheit. \u201eOmas Geheimrezepte\u201c ist kein klassischer Folder, sondern eine Einladung zu einer kulinarischen Zeitreise, die speziell f\u00fcr Unternehmen entwickelt wurde, die Wert auf Authentizit\u00e4t und ehrliche Verpflegung legen.<\/p>\n\n\n\n

Das Konzept: Die Speisekarte als Familienerbst\u00fcck<\/strong>
Die Brosch\u00fcre ist bewusst wie ein altes, handgeschriebenes Kochbuch inszeniert. Anstatt Produkte liefert sie Erz\u00e4hlungen. Jedes Gericht wird als \u00fcberliefertes Familienrezept pr\u00e4sentiert, erg\u00e4nzt durch handschriftliche Notizen, regionale Hinweise und die typischen \u201eOma-Tipps\u201c.<\/p>\n\n\n\n

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  • Emotionale Markenf\u00fchrung:<\/strong> Die Rezepte fungieren als konkrete Men\u00fcvorschl\u00e4ge f\u00fcr die Mittagsverpflegung oder Firmenevents. Der Kunde w\u00e4hlt hier nicht einfach nur eine Mahlzeit, sondern entscheidet sich f\u00fcr das Gef\u00fchl von Zuhause, Vertrauen und Verl\u00e4sslichkeit.<\/li>\n\n\n\n
  • Design-Sprache:<\/strong> Durch die Kombination aus nostalgischer \u00c4sthetik und modernem Layout wird die traditionelle Hausmannskost in ein professionelles Catering-Konzept \u00fcbersetzt, das im Posteingang eines Gesch\u00e4ftsf\u00fchrers sofort heraussticht.<\/li>\n<\/ul>\n\n\n\n

    Die Strategie: Von der Nostalgie direkt zum Abschluss<\/strong>
    Der Erfolg eines Direct Mailings entscheidet sich am \u00dcbergang von der Emotion zur Handlung. Deshalb bricht das Konzept auf der letzten Seite bewusst die Erz\u00e4hlwelt auf, um den Bestellprozess so h\u00fcrdenlos wie m\u00f6glich zu gestalten:<\/p>\n\n\n\n

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    • Analoger Touch:<\/strong> Eine \u201eeingeklemmte\u201c Visitenkarte bietet den klassischen Kontaktweg per Telefon oder E-Mail und verst\u00e4rkt den pers\u00f6nlichen Charakter des Mailings.<\/li>\n\n\n\n
    • Digitaler Fast-Lane:<\/strong> Ein prominenter QR-Code auf der R\u00fcckseite schl\u00e4gt die Br\u00fccke ins Heute. Er f\u00fchrt direkt in einen WhatsApp-Chat, wodurch die Hemmschwelle zur Kontaktaufnahme minimal bleibt.<\/li>\n<\/ul>\n\n\n\n

      Das Ergebnis:<\/strong> Ein hybrides Marketing-Tool, das die W\u00e4rme der Vergangenheit nutzt, um moderne Gesch\u00e4ftsbeziehungen zu besiegeln.<\/p>\n\n\n\n

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      Omas Geheimrezepte \u2013 Emotionales B2B-Catering Direct Mailing & Konzeption f\u00fcr Business-CateringIn einer Branche, in der Professionalit\u00e4t oft mit Sterilit\u00e4t verwechselt […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[8,9,10],"class_list":["post-364","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-etiketten","tag-flaschendesign","tag-packaging"],"_links":{"self":[{"href":"https:\/\/www.sophie-straussberger.at\/index.php?rest_route=\/wp\/v2\/posts\/364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sophie-straussberger.at\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sophie-straussberger.at\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sophie-straussberger.at\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sophie-straussberger.at\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=364"}],"version-history":[{"count":11,"href":"https:\/\/www.sophie-straussberger.at\/index.php?rest_route=\/wp\/v2\/posts\/364\/revisions"}],"predecessor-version":[{"id":598,"href":"https:\/\/www.sophie-straussberger.at\/index.php?rest_route=\/wp\/v2\/posts\/364\/revisions\/598"}],"wp:attachment":[{"href":"https:\/\/www.sophie-straussberger.at\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sophie-straussberger.at\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sophie-straussberger.at\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}